As I mentioned before, for the past 4-5 years Discovery Kids has provided NBC's Saturday morning block.  These shows earned a rating of between .5 and .7 on an average Saturday.  So how did VeggieTales do on its first Saturday?  How 'bout a .95 for you!  That's about a million households tuning in!  What's even more interesting is the fact that the show after VeggieTales fell to a .65, and then 3-2-1 Penguins came on and the rating popped right back up to .95 again!  So Big Idea is "rocking the block!"

 Will NBC notice?  Will it inspire them to allow more "Christian-lite" children's programming on the air?  Well, let's not get too ahead of ourselves here.  Let's see what a few more weeks does to those ratings.  Does America want to come over to Bob's house?

 Time will tell…