Ha! You guys are astute. Several of you have already pointed out that, "Gee, a teeny TV network sounds fine and all, but the future is really all about the internet. Why isn't he doing something online?" And you're absolutely right. TV programming is really just data, just like music is really just data. And the easiest way to deliver data throughout the world is, of course, through the internet. And that's exactly what we're talking about here.We've talked about the problems – a) that we're failing to teach our kids the Christian faith and what it really means to live the Gospel in front of a watching world, and b) that kids are consuming more media than ever before while the production of Christians kids media is actually in decline. We've talked about the need for some sort of platform for Christian kids media – a "place" that can build teaching relationships with kids on a daily basis while helping the entire Christian creative community develop and launch new content; something with a two-fold ministry – first, to families everywhere as a trusted teacher, second, to the Christian creative community as an enabler, commissioner, buyer, ally.What we're launching is a web-delivered Christian kids "mini-network" – a place to watch shows, make new friends, play games and learn lessons. A place that could help launch the next wave of Christian kids programming, as well as Christian storytellers, musicians and artists. A place called JellyTelly.
Cute, isn't it? That's our mascot there in the middle there. We're going to have lots of fun with him. JellyTelly will be filled with original shows ("mini-shows" to go on a "mini-network"), original music, plus games and activities for kids. It will be highly educational and highly entertaining. Like Sesame Street meets the Muppet Show meets… hmm… Club Penguin meets Nickelodeon meets… you get the idea. It will start small, but it will have the ability to grow in all sorts of interesting directions. If kids like one of our mini-shows, we can turn it into an original DVD release or even a feature film. JellyTelly could end up launching kids music acts like Hannah Montana as well as great kids books and other fun stuff. JellyTelly could even grow into its own 24/7 cable network someday – assuming such a thing still exists.The media world is undergoing massive upheaval, which is scaring the big media companies to death while creating some very interesting opportunities for new ideas to flourish and new brands to get their start. There really hasn't been a time like this since the first roll-out of cable television in the late seventies – a period that saw the launch of now epic brands like ESPN, CNN and Nickelodeon. We think the world could use a new home for Christian kids media – a new brand. The time to launch it is right about now.
So… what will the shows be like? When will it launch? How can you help?
I'll get into all of that next. It's time for some fun…